keyboard_arrow_left See all news

Recent News

05 Jun 2020
Furniture Digest | Advice from Financial Consultancy & Consumer Demand
We spoke to an expert from Financial Consultancy Begbies Traynor to get advice and insig...
03 Jun 2020
COVID-19: Independent Advice from Professional Financial Consultancy Begbies Traynor
Gary Lee, North West Partner and a specialist in Business Rescue & Recovery at Begbies T...
29 May 2020
Furniture Digest | Financial Support & More Retail Reopening
The Furniture Makers' Company increased the support available, while Arlo & Jacob has be...
28 May 2020
Trend: Sustainability
COVID-19 has presented governments, businesses and individuals with unprecedented challe...
22 May 2020
Furniture Digest | BFC Inquiry & Guidance for Retailers
More information has emerged from the British Furniture Confederation (BFC) Inquiry into...
21 May 2020
How Retailers Can Prepare to Reopen
As several large-scale retailers begin to open their doors, many local retailers are sta...
11 May 2020
COVID-19: The Furniture Industry Responds
We’ve been inspired by stories about these suppliers and retailers who are using their...
04 Feb 2020
January Furniture Show is Home to the Industry’s Market Movers
The value of the U.K.’s furniture and lighting retail market looks primed to advance a...
03 Feb 2020
Furniture Makers Exceeds Target of 100 One Step at a Time Companies
The Furniture Makers’ Company has surpassed its target of 100 companies signed up to i...
31 Jan 2020
January Furniture Show 2020 Attracts Key Buyers in Every Sector
Exhibitors in all five halls of the UK’s biggest furniture buying event reported stron...
19 Jan 2020
The Winners of The Furniture Awards 2020
The results are in for The Furniture Awards 2020, as the UK’s top suppliers present ...
16 Jan 2020
One Step Champion Campaign
The Furniture Makers’ Company is encouraging visitors and exhibitors at the January Fu...
14 Jan 2020
The January Furniture Show is home to the industry’s market movers
The value of the U.K.’s furniture and lighting retail market looks primed to advance a...
14 Jan 2020
BEDS at January Furniture Show increases
Introduced to January Furniture Show in 2019 and returning by visitor request in 2020, B...
13 Jan 2020
3D Modelling and Leading Technology at January Furniture Show
January Furniture Show 2020 will take a step into the future with three advanced technol...
10 Jan 2020
New Brands Add Depth to January Furniture Show
Each year January Furniture Show seeks to introduce new brands to the exhibitor list add...
10 Jan 2020
The Furniture Awards 2020 Shortlist
The shortlist for this year’s edition of The Furniture Awards has been confirmed.
16 Dec 2019
Edward Tadros | ercol
The January Furniture Show marks the beginning of 12 months of celebration for Ercol, t...
12 Nov 2019
Morris Hamburger | Searchlight
2020 marks the 75th anniversary for privately-owned lighting company Searchlight Electri...
01 Nov 2019
The Furniture Awards 2020 judges revealed
The Furniture Awards, which returns to the January Furniture Show 2020 to celebrate the ...
23 Oct 2019
Championing the best in the business
The Furniture Awards are returning to the January Furniture Show in 2019 to recognise t...
03 Oct 2019
JFS SPONSORS YOUNG FURNITURE MAKERS AWARDS EVENT
For the first time JFS is sponsoring the awards ceremony for The Furniture Makers’ Com...
03 Oct 2019
REGISTRATION IS LIVE FOR JANUARY FURNITURE SHOW 2020
Visitor registration is now live for the 2020 January Furniture Show.
27 Sep 2019
LIGHT returns to January Furniture Show
Lighting came home to January Furniture Show this year as the dedicated sector for indoo...
18 Sep 2019
Tom Hughes | Kesterport
Preparations for the next January Furniture Show begin almost as soon as the last one en...
05 Sep 2019
JFS SPONSORS YOUNG FURNITURE MAKERS AWARDS EVENT
For the first time JFS is sponsoring the awards ceremony for The Furniture Makers’ Com...
23 Jul 2019
Tim Robinson | rep. Gala Collezione
Gala Collezione is one of Poland’s largest sofa producers with four factories in the K...
06 Jun 2019
JFS - the show that keeps on giving
Thank you to all of you who completed the post JFS 2019 surveys, which were carried out ...
06 May 2019
Caroline Henchcliffe | Rowico
How do you follow up a show where your order intake grew year-on-year by 63 percent?
30 Apr 2019
Richard Smart | Ashwood Designs
Ashwood Designs, the South Wales sofa maker formed in 2005 and known for its high-qualit...
11 Mar, 2019
keyboard_arrow_left See all news

Jo Slaven | Collins & Hayes

“In many ways the second year,” says Jo Slaven sales and marketing director at luxury upholstery brand Collins & Hayes — “is even more crucial than the first.”

There was a lot of positivity around the brand last year,” she says of its relaunch under the ownership of Sofa Brands International after it bought the intellectual property rights in 2017.

When we bought the IP there were still some successful models that were performing well in the market place so it was without question that these models had to form the foundation of the new collection. That meant when we launched last year a significant part of the proposition was made up of models that were previous best-sellers whilst also refreshing the entire fabric range focusing on beautiful, natural fibre fabrics which were well received.

We had four models at the January Furniture Show when we relaunched in 2018, three of which were iterations of previous best-sellers.

She adds that while Collins & Hayes has many brand advocates in the furniture retail sector, they fell into two camps; those who were pleased to see “proven product,” and those retailers that wanted to see more progression, meaning the 2019 January Furniture Show required a next-level approach.

It has paid off, she says, describing the event as “exceptional and beyond expectations.”

At this year’s NEC event Collins & Hayes had seven models on show, with Jo saying “newness has overtaken the performance of some of the previous best-sellers.”

Chief among the successes was Maple, introduced last autumn and shown in Birmingham among a wider variety of retailers for the first time. She describes Maple — which is available in both slip and fixed cover — as “upscale and curvaceous” with a lot of detailing. With its deep sit, the “comfort level is divine” she adds, saying Collins & Hayes managed to triple distribution of the product during the four-day show.

Slip cover is a very important part of Collins & Hayes’ business. Some people might not think slip cover is still around but it very much is, and it represents about half of our business. This was reflected in sales of Maple.

The launch of Ellison — “a slip cover model but with a tailored, contemporary look” — has allowed Collins & Hayes to stretch its price architecture, hitting a new opening price point for the brand.

Jo says: “To look at, you wouldn't know it was slip cover, but it has all the attributes that slip cover brings to the consumer; it is washable, practical, functional but also contemporary. Perfect for someone who doesn't want a very casual look and wants to change covers with the seasons.

From a standing start, Collins & Hayes is now closing in on around 100 stockists, seen as the ideal distribution for the brand that produces casually styled and luxurious sofas & chairs.

When we relaunched Collins & Hayes last year we did so in a very understated ‘signature’ way. This year we were much more confident — and the stand showed a real step forward in terms of colour and shape whilst maintaining the sophistication for which we are known.

This is something it plans to build on with the twice-yearly introduction of “trend-worthy” fabrics through a concept it calls The Edit; a swatch featuring of-the-moment fabrics that can be used not just by the brand itself but by retail stockists too in their marketing. Its second Edit, called Sicilia, comprises rich, warm colours for the summer.

Of the NEC, Jo adds: “We captured many more stockists and I think retailers were pleased to see so much progression with the brand within a very short period of time.  The January Furniture Show has very much done its job for Collins & Hayes.”
Processing. Please wait.
Loading...