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Furniture Feature - Wiemann UK

Can you give an introduction to who you are and who/what your brand is? How long have you been in business? Have you exhibited at January Furniture Show before?
Wiemann UK is the domestic arm of German bedroom manufacturer, Wiemann, brought to the UK and Ireland by sole agent Litmus Furniture. We are renowned for our high quality, well designed products which offer fantastic value for money.

How did you start your company? Are you a family run company? If so how has the company developed over time?
Wiemann and Litmus Furniture are both long established, family-run businesses with family members still in control. We believe our similarities are the key to our successful partnership. Our customers can be reassured that we always conduct ourselves with family values firmly at the forefront of all that we do.

Knowing what you do now, what advice would you give to yourself when you were first starting out? 
Support trade exhibitions like JFS because they are ideal shop windows and offer a chance to talk to customers and get to know them in a way which phone and Zoom calls cannot. 

Can you tell us about your new collections/ranges that you’ll be launching at January Furniture Show?
Wiemann is to showcase its award winning, updated Monaco furniture system. This will be the first time the company has been able to show the Monaco 1000, 2000, 3000 and 4000 variations in their entirety since the launch in the pandemic. Expect multiple wardrobe configurations to show all aspects of the collection’s flexibility and functionality. Monaco features a range of door and carcase finishes – some new for 2022 and set to be unveiled at the JFS.
Door options cover bifold (Monaco 2000) plus hinged (Monaco 1000) and sliding (Monaco 3000), with all the variations including Monaco’s popular big, walk- in corner units. Meanwhile, the list of complementary furniture has been greatly expanded under the Monaco 4000 label to include bookcases, furniture chests, beds and bedsides.
Visitors to Hall 4, Stand C50, will also be the first to see how the reimagined Monaco collection, the winner of the 2019 Furniture Awards ‘Best Bedroom Cabinet’, will work with interactive software platform ‘Furnplan’, designed for retailers to help customers discover their total bedroom solution.
Wiemann is set to launch five new, highly aesthetic ranges at the JFS, offering something for all price points. Three are VIP, premium collections from Wiemann’s heartland, showing commitment to driving value for retailers. The price conscious shopper is not forgotten, with two new entry level ranges included on the stand.

Monaco wardrobe

Any personal favourites from your new collection?
We love all the ranges we are to reveal at the NEC but we’re especially impressed with Asmara. It has all of the product flexibility and practical storage solutions you’d expect from Wiemann but coupled with an innovative blend of natural wood finish and contemporary glass. Look out for the contrast slate handles which add a unique industrial hint.”

What are you most looking forward to at the show?
We are most looking forward to discussing new product opportunities with new, and existing, retailer partners, rather than talking about lockdown restrictions and logistics headaches!

Do you have any highlights from the 18 months that you would like to mention?
We have continued to rise to the challenge of the pandemic, successfully developing and selling products which have been hits for both online and bricks and mortar shoppers.

What’s next for the company?
More high quality, contemporary, fantastic new ranges, finishes and colours backed up with the top notch customer service of which we are so proud.
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