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Furniture Feature - Pacific Lifestyle

Can you give an introduction to who you are and who/what your brand is? How long have you been in business? Have you exhibited at January Furniture Show before?
My name is Rebecca Hutchison, Creative Director here at Pacific Lifestyle. I have worked in the business for 20 years before and after the rebranding of Pacific Lifestyle.

How did you start your company? Are you a family run company? If so how has the company developed over time?
This is a family company that can trace its roots back to the 1800’s. Based in West Yorkshire, this company started its life as a skep weaving business in the textile heartlands of Huddersfield, and with my entrepreneurial grandpa at the helm, soon became one of the first businesses to import basket ware into the UK from Madeira.

With a couple of name changes along the way in the 1970’s and again in 2009, where three of our businesses were merged together, the company Pacific Lifestyle Ltd become the moniker for which we are known today, often shortened to Pacific.

Our product base has grown significantly over the last 40 plus years with Pacific now importing thousands of home products such as; lighting, furniture, mirrors, clocks, home accessories and all manner of stylish outdoor living requirements such as furniture, fire pits, parasols to name just a few, and we still have some beautiful woven products at the heart of the product range.

Even though we are fast becoming a market leader in many of these product genres, we are still essentially a family business, yet with a professional outlook. We pride ourselves on the longevity of our relationships with our suppliers, customers and staff members alike.

Knowing what you do now, what advice would you give to yourself when you were first starting out? 
I didn’t start with the business until 2001, where we had some very changeable and tricky times over the next 10 years plus but with true Yorkshire grit, tenacity and the backing of our talented team, we overcame these, and future proofed our business. The brand, websites and product range are my department, and with the pandemic causing untold problems with travel (and not exclusively travel) this must be one of the biggest hurdles we have had to take on along with the rest of the world in modern times. The great thing for Pacific is our people continue to have a brave, flexible and forward-thinking approach that embraces change, and so I’m pleased to say, we are thriving in what is a difficult climate.
Can you tell us about your new collections/ranges that you’ll be launching at January Furniture Show ?
We have 100’s of new furniture products; from new, on-trend colours and styles in velvet and leather upholstery, to striking bar units and desks in furniture ranges that would look great in any sophisticated setting. Each piece of furniture is well thought out, and belongs to cohesive collections, bringing something new to the table, if you’ll excuse the pun!

We are always ready to walk through the ranges on our stand and keep it a relaxed vibe with coffees, even a glass of fizz and a canape or two to make our customers feel welcome.

Any personal favourites from your new collection?
It has to be the Ambroso furniture range, finished in 2 colours, my personal favorite is the shagreen effect finish. This finish on effortlessly contemporary pieces with the champagne gold accents is just stunning. This furniture captures that elusive kitsch yet glamourous feel that is indicative of today’s requirements, not to mention it is beautifully made in solid wood. It also showcases the talents of our suppliers too when interpreting our briefs, the subtle texture on these pieces is hand applied and finished.
What are you most looking forward to at the show?
We love seeing our customers face to face, every effort is made to stay safe in these challenging times, but for them to see our products in the flesh, and us to get their feedback first hand, there is nothing like it. I particularly love that our customers feel comfortable enough to come and have a natter with us after doing business too, we pride ourselves on our customer service and indeed, many have become friends over the years.
Do you have any highlights from the 18 months that you would like to mention?
Well lockdown wasn’t the highlight but when all was at sea in the first few days and the changeable situation beyond, our staff proved again why they are the best, with everyone digging deep, working hard and being flexible with the changing rules. I believe our Customer Service is second to none and our people are the ones that make this business what it is. Team work is inherent in Pacific, possibly borne out of those core family business values.
What’s next for the company?
Onwards and upwards! We continue to go from strength to strength in terms of product, service, and reputation. Our investment into our technology, buildings, systems and staff, and our ability to embrace change and make it count, along with a mountain of enthusiasm and passion, means that we have the building blocks in place for a good future ahead of us.

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