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4 Tips To Help Prepare For Trade Shows

After nearly two years, events are finally back – and the team could not be more excited with the return of January Furniture Show 2022 this January at the National Exhibition Centre (NEC) in Birmingham.


A lot may have changed since then, yet planning ahead of a trade show visit remains vital in getting the best use of your time, resource and energy. Here we’ve put together the top 4 tips for making your trip the best visit it can be:


1. Register before the show 

This year, to make this process as smooth as possible and for you to avoid queues, we recommend registering for your pass before the show. This year you will have the option to access the venue with an e-badge on your phone, which will make the process a lot easier when entering the venue.


If you’re planning to visit with your colleagues, each guest will need to register with their email address. This helps avoid any glitches in our system and make sure each person has their pass to move around the venue at ease.


At first, the length of the registration form may seem lengthy. However, all this information is in your best interest to answer every question as accurately as possible. Doing so will help us send you the correct communication dedicated to your needs, leading to more meaningful and tailored buying opportunities as you avoid getting information that isn’t relevant to you. Meaning you will see furniture and brands tailored to your business needs in the lead up to the show, which means you won’t miss out on your next bestseller. 


2. Pre-book meetings 

That feeling of discovering the unexpected at trade shows is one of the reasons people attend our events. However, scheduling a time to meet with existing suppliers or new brands will help make the most of your day.


On our website, you will have access to a list of the exhibitor brands and companies at January Furniture Show. When you click on the exhibitor profile or product listing, there will be an option to request a meeting or message them; you can also ‘favourite’ products that save to your profile. We recommend this as it will help organise your time at the show, giving you plenty of time to discover new furniture designs and brands and meet your objectives.


3. Access free seminar content to inspire and educate

Our speaker programme for January Furniture Show (soon to be announced) will include insightful discussions and masterclasses from visionaries and experts across the furniture, retail and design industries. 

The purpose of running these is to allow our visitors to learn from the very best and be inspired. 


Buying is the main objective for many, yet these speaker sessions are there to help you elevate your offering and get you to think about how you could change or try something different to generate more sales. 

These sessions will cover most of your pain points across digital marketing, e-commerce, visual merchandising or trend awareness. Make sure to factor these sessions into your day to gain valuable knowledge that could help drive your business in the new year. 


4. Make it count 

With various people, products and brands to meet and discover, it’s easy to get lost in it all. One tip is to have a clear checklist of the information you need from each potential supplier, so you have enough information to drive your orders through after the show, as smoothly as possible.

We recommend you think about the following: 

  • Are there certain criteria for brands and products I want to stock in my store? I.e. sustainable, made in the UK
  • Is there a product category I need to focus on?
  • If I find something outside of this product category that I love, do I have inventory space and budget for it?
  • What minimum spend/ quantity would I find acceptable?
  • What lead time would I find acceptable?


By the time you’re ready to place an order, you can do so right away without having to waste valuable time seeking more information. 


This advice was originally written by the team at Retail Reveal, our online marketing place. Click here to find out more about it.

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