January Furniture Show 2020 will take a step into the future with three advanced technology systems in 2020.
Firstly a collaboration between Symmetry CGI, Clarion Events (the show organisers) Keyshot software and MC Designs will demonstrate how 3D modelling can be used in product development and product and brand marketing.
From their stand in Hall 2, Symetery CGI will explain how to create full product images and lifestyle shots from basic building blocks and show how finishes and colours can be changed easily to show alternative colour-ways, finishes and lifestyle backdrops. This gives manufacturers and suppliers the opportunity to see how a product will look without the need to make expensive prototypes and without the need for long photoshoots to produce product and lifestyle shots in different finishes.
For retailers, the CGI system will give customers the opportunity to view furniture in a room virtually - enabling quick and simple room planning, speeding up the selection process and removing uncertainty. It can be done using a phone or tablet with an AR app and products can be superimposed into a customer’s own home and allows a 360 degree view of a room - giving them an instant feel for how the furniture will look.
Secondly, JFSConnect, returning visitors will be familiar with the event’s SmartBadge system which allows visitors to collect sale and product information preloaded by exhibitors on the JFSConnect platform. Each entry badge has a Smart chip which interacts with the JFSConnect Touchpoints located on every stand and simply by tapping the Touchpoints visitors can collect the pre-loaded data and exchange email contact details with the exhibitor.
Providing a quick and easy way to make contact and register interest, it also saves carrying heavy brochures and sales literature.
Lastly JFS has developed a Networking Platform to help visitors pre plan their visit and get even more out of the event. Using the JFS interactive website they can search by company name, product sector, trail, and hall, then click the star to ‘’favourite exhibitors and products of interest to come back to later.
Running from 19th-22nd January at Birmingham’s NEC, January Furniture Show is the UK’s largest furniture and interiors show.