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Company Overview

British soft-seating specialist Bazaar Group aims to turn heads at its January Furniture Show debut, when it launches its first in-store retail brand Ayla.
The Ayla launch will bring innovation to the growing soft-seating category in the UK furniture market with design centric soft-seating concepts that respond to the needs of today’s living spaces and consumers.

Bazaar Group has been leading the soft seating category for 13 years. It has grown rapidly since 2005, when founder and creative director Jayne Dolder began designing contemporary soft seating and selling to family and friends. Bazaar Group is now a multi-million-pound company operating from a 42,000sq ft manufacturing and commercial premises in Northumberland.
Bazaar Group’s flexible retail-ready business model offers retailers the opportunity to differentiate whilst exploiting an expanding category.
Press Contact: for further information please call Matt Cornish, Davina Consoli or Jan Turner at AKA PR, tel: 01756 795374 email: